It's out last day in NYC- MIL flies back to France tonight

I want to put together some colors for a cause for Breast Cancer awareness month, and I had some things planned (and part of it is actually made)- but this gold lippie really has me thinking. I want this kit of colors to be a slam dunk huge seller so we can donate a lot of money.
Would adding pure gold to makeup make you more or less likely to purchase it? I was torn on it myself until I tried it and fell in love. If wearing pure gold doesn't make you feel like a queen nothing will. It's safe- I feel perfectly fine with adding it to a color, and couldn't resist buying some food grade 23k gold, but I want to sell a ton of these kits, so I'm running it by you.
What do you think?