My favorite before this was the Tahitian Vanilla, but in my opinion this runs circles around it

It's smoother, more buttery and moisturizing when it goes on than the TV, but not as smooshy/crumbly as the Coconut (which I still like for the awesome scent and moisture).
I make sure my lips are hydrated (a little oatmeal serum goes a long way) but dried (as in not wet with water), and apply version #3 for all that it can offer.
Blueberry is the current fav, and I haven't tried the other flavors yet, but I just can't get away from this one

It feels the closest to black label/smooth and full, just with a little less staying power. I think this is a winner, for year-round use. Thumbs up!