Liquid or Tube?
I think the tube works better. I like liquid glosses, but I find myself applying them more, needing a mirror to do it, and they have a way of coming unscrewed in my purse!
Sweet or flavored?
I like the current formula of kisser slickers--slightly sweet with stevia. I would be open to minty (not over-the-top, though), vanilla, or coconut. NO LICORICE!!
Colors?
Little or no shimmer seems to work better.... the older I get.

I love Centerfold, and Berry Nice and Rare Berry have nice payoffs--color stays well, feels good. I would love more with no shimmer, and not so sheer: corals, peachy-pinks, true baby pinks, and I think an orange would be great! Anyone else watch
Mad Men? Love those lips on those women! Verve is close...... but more orangy is needed!
How glossy?
I like shiny, but not overdone... the kind that looks like a... uhhhh...dancer, no thanks!
Texture?
I like the texture of the regular kisser slickers. The vegan formulas don't seem to work as well for me, and tend to be drying on me.
Long lasting?
3-4 hours is great... enough to make it through a morning of teaching without being color-less when I finish!
Plumping?
I love the feel of My Pretty, even if the color isn't HG for me. If the plumping is the same formula as that one, I would still buy it!
Thanks for asking, Karen!