Packaging?
* Tube. Convenient, less messy, less breakable.
* Flavour? I like the current method, hint of stevia? Stronger flavours are divisive, some love 'em, some don't. I'd vote to save that fun for the clear balms.
* Texture? Black Label is the favourite, then regular Kisser Slickers. Didn't enjoy the vegan formula in comparison, too glossy-shiny and slippery. Love the lipstick formula. Please not sticky gloss a la Juicy Tubes which makes me squeamish.
* Plumpers? Don't mind either way. The Smooth & Full didn't agree with me (over a couple months irregular use, I saw a pattern of the inside wet part of the back of my lips gummy-peeling more than normal. Inconsequential issue but I quit using it and stayed with the regular lines instead).
* Long-lasting? Not important. A decent kiss will shift even bullet-proof lippy. Gives an opportunity to re-apply a different colour for a change.


* Colours? You've got a lot of browns, nudes and peachy-pinks. How about more blue-based roses and gentle reddish mauve- hint-of-purple? My Pretty is amazing.
*Shimmer? Er, no thanks. Precious aside, shimmer ages me and gets trapped in my cracked lip lines or just looks too 'fashion' rather than 'grown-up elegant' for my idea of style. We need some shimmery ones for fun, though, too.

Favourites that could inspire more options?
- Symphony / Casual Red / Sultry - three totally different ways to make a red wearable, flattering and elegant.
- Seedy - whatever the difference was between this and Berry Nice, that helped. BN was a little too bright, Seedy was just right for being more subdued / muted.
- Peace / Gold Blush - easy to wear casually, just enough colour.
.... Or if you could make Seedy Black Label, I'd just buy a vat-full and never need another colour ever again. Ach, I don't mind, I've already got several HG's (contradiction in numerical terms) so I'm already happy.
