Soft- medium sheer pink s- BB Clear Pink- KS




Soft isa medium toned pink with just a little bit of coverage- and no shimmer.  I love it for weekends, and more informal looks.  It's cool toned- but cute and wearable for just about anyone because it's essentially a sheer wash of pink.  

Our lip glosses are much beloved by lip gloss addicts around the world. They're pretty, glossy, taste good, and leave your lips incredibly soft.

Gluten free, and made with over 85% organic ingredients.

Ingredients:  Certified Organic Castor, Jojoba and Avocado Oils, Beeswax, Candillia Wax, Carnauba Wax, mica, flavor. Also contains Iron Oxide, Titanium Dioxide, FD&C color

Additional Info

Formula Kisser Slicker
Lip Color Family Pink
Tone Cool
Finish Cream
Shimmer Scale 0(0=Matte 5=Glitter)
Vegan No
Depth 3 (1=white, 6=black)
Opacity 2 (0=Sheer 5=Opaque)
Gluten Free Yes
Dye Free No


Review by Karin J
This is lovely. Soft is correctly namned, like a mlbb with a little healthy sheen (no shimmer) .I use it everyday. I cannot wear pink unless there is a bit of red tone there, which this has. Cool barbie pink is my worst enemy but Soft is not that att all. Suits my SN G20 complexion very well.

Age: 36-43 Eyecolor: Blue Haircolor: Fair Skintone: Brunette Skintype: Sensitive

(Posted on 2/5/2018)
Review by Amy P
Very nice clear, true medium pink. My lips, however, are naturally pink so it just looks like a clear gloss on me. Formula seems a skosh bit sticky or tacky, but I haven't used it much. I think it's a great color though, just a little wasted on me

Age: 25-29 Eyecolor: Hazel Haircolor: Fair Skintone: Blonde Skintype: Oily

(Posted on 2/7/2017)
Review by Devin L
I love this color, it's been my go-to almost every day! I have quite pigmented lips so this is almost a MLBB, it just adds a little extra color! I need another tube soon!

Age: Under 18 Eyecolor: Blue Haircolor: Fair Skintone: Blonde Skintype: Very Dry

(Posted on 2/20/2015)
Can't believe IReview by Julia W.
Can't believe I haven't reviewed this yet! After my beloved Seedy, this is my favourite colour lippie. It's perfectly named as it is a soft, subtle wash of cool, slightly reddened pink. It makes the lips look like rose petals, a very romantic, natural colour - great for when you want to look pretty, but not like you are obviously wearing makeup.

Age: 30-35 Eyecolor: Blue Haircolor: Fair Skintone: Blonde Skintype: Oily

(Posted on 1/7/2014)
Beautiful everyday colour,Review by Elizabeth B.
Beautiful everyday colour, goes with everything and does not dry out my lips

Age: 36-43 Eyecolor: Hazel Haircolor: Fair Skintone: Brunette Skintype: Combination

(Posted on 4/20/2013)
A very veryReview by Helen J.
A very very special color. You just have to try it to know the beauty of it.. Honestly I didn't expect much from this color because I thought "ehh just pink" but NO!! The pictures don't do justice. It's such a beautiful strong but soft pink.. I have to say the name says it all. It brightens my whole face and I love the fact that this doesn't have any smell/taste. It's sheer, but super moisturizing and good color payoff. Would order this again and again! I can't imagine anyone not looking good in this color.. a MUST for everyone!

Age: 19-24 Eyecolor: Brown Haircolor: Fair Skintone: Black Skintype: Dry

(Posted on 11/27/2012)
Great color. IReview by Caroline J.
Great color. I always seem to be coming back to this one. Very innocent looking, very pretty, brings a nice pretty pop of colour to brighten the face. A keeper:)

Age: 19-24 Eyecolor: Brown Haircolor: Fair-Medium Skintone: Brunette Skintype: Not Answered

(Posted on 5/19/2011)
This is somethingReview by Caitlin M.
This is something about this gloss that instantly makes me feel better. If I am out of sorts or having a bad day, I can pick up this gloss, swipe it on, and enjoy an instant pick me up :) I can't imagine this shade not working for anyone. It's such a sweet shade of pink that instantly brightens my face and my spirit! I almost need another tube ;)

Age: 25-29 Eyecolor: Hazel Haircolor: Fair Skintone: Brunette Skintype: Sensitive

(Posted on 10/18/2010)
Soft is soReview by Charysse M.
Soft is so beautiful!! It's the perfect sheer wash of pink, definitely MLBB. It does the job beautifully, and the colour stays on longer than I expected - I went to reapply and didn't need to!

Age: 19-24 Eyecolor: Green Haircolor: Olive Skintone: Brunette Skintype: Normal

(Posted on 3/10/2010)
Jane Austen, anyone??Review by Mai M.
Jane Austen, anyone?? Soft is the perfect petal pink; very "your lips but better," with a natural, moisturized texture that is neither matte, nor artificially glossy. It's a romantic color that is very subtle, but also very necessary.

Age: 25-29 Eyecolor: Green Haircolor: Fair-Medium Skintone: Black Skintype: Combination

(Posted on 4/26/2009)
Finally found theReview by Andrea D.
Finally found the perfect pink-hint lipcolor! Other pink ones are too strong on me as my lips are very pigmented, but this is just right. MLBB, indeed :)

Age: 30-35 Eyecolor: Blue Haircolor: Fair-Medium Skintone: Black Skintype: Combination

(Posted on 12/17/2008)

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