Asset- deep muted plum KS




Asset is a deep toned-down plum with moderate coverage, and a hint of shimmer.

Certified Organic Castor, Jojoba and Avocado Oils, Beeswax, Candillia Wax, Carnauba Wax, mica, flavor. Also contains Iron Oxide, Titanium Dioxide, Manganese Violet.

Gluten free, made with over 85% organic ingredients. 

Additional Info

Formula Kisser Slicker
Lip Color Family Plums
Tone Neutral
Finish Shimmer
Shimmer Scale 2 (0=Matte 5=Glitter)
Vegan No
Depth 4 (1=white, 6=black)
Opacity 3 (0=Sheer 5=Opaque)
Gluten Free Yes
Dye Free Yes


Review by Brittany D
This color is the reason I placed my first Silk Naturals order. After seeing multiple reviews and swatches, I knew I needed it in my life. There is something magical about Asset. It looks different on everyone, but it also looks beautiful on everyone. The swatch on my monitor appears raspberry. In the tube it appears dusty purple. On my lips it is the perfect neutral plum. Not quite an everyday shade, but I do find myself reaching for it several times a week. As far as how it compares to other Kisser Slickers, I don't have much basis for comparison because the only other shade I own is Nectar. Asset is a bit richer in consistency, but it is still very lightweight. The color can be applied in a sheer layer or built up, and it makes my lips feel soft and healthy. My only itty bitty criticism is that it smells a bit waxy.

Age: 30-35 Eyecolor: Brown Haircolor: Fair Skintone: Brunette Skintype: Sensitive

(Posted on 10/14/2014)
Asset is aReview by Karen R.
Asset is a cool-toned plum. It comes off as a pinkish plum on me, not too deep or bold. I can definitely tell the titanium dioxide is in the formula, it always makes lippies look a little lighter on my pigmented lips. It will probably seem darker on someone with a lighter complexion. The formula on this is fairly matte and doesn't feel as moisturizing as most of the other kisser slickers. This is wearable for me, but I definitely prefer Seedy to Asset. If you're looking for a plum with a more lipstick-like texture, this is it!

Age: 30-35 Eyecolor: Hazel Haircolor: Olive Skintone: Black Skintype: Normal

(Posted on 10/4/2012)
This is aReview by Fran M.
This is a pretty and sophisticated color. It's definitely deep, looks like a plum-red, burgundy, or reddish purple on me depending on the light. I really don't see the sheen, it looks matte on me (a little Razzle Dazzle on top adds some sparkle). Good for days when I want a dramatic color. If you are have cool-toned dark skin, it might make a good everyday color. Feels good on, but not super-creamy or moisturizing.

Age: 50 plus Eyecolor: Brown Haircolor: Fair Skintone: Brunette Skintype: Sensitive

(Posted on 10/3/2012)

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