Silk Naturals

They look pretty close to identical on my monitor

Not sure if it helps, but I own and like Incite, but couldn't wear Verve. The coral in the latter was just a bit weird on my lips, too bright and shiny (like due to the pearly finish). Incite is bright too, but in a matte way it has less reddish coloring than Verve.

i would say, verve is more of a tomato red while incite is almost a neon coral red. also verve seems to have slightly more coverage than incite.